Apotheosis of Canon’s mentality: too little, too late, another mediocre camera, ill-conceived and outdated even before it hits the shelves.
Canon is gong the way of Kodak and dinosaurs, refusing or incapable to accept a new reality – the world has changed. Fujifilm, Olympus, Sony and Panasonic are churning out new brave mirrorless cameras bristling with innovation, new features, 4k as a must-have video capability. Software-defined camera is the thing of the future, computational photography is driving smartphones’ development. Yet Canon still stubbornly believes that not cannibalizing its old models is the best business strategy just as President Obama’ belief that “Don’t do stupid stuff” is a sound foreign policy.
Who needs another overpriced boring point-and-shoot with unimpressive specs, even if it comes with retro looks? Why not to make exceptional point-and-shoot with a large full frame, 4k and Android OS? Rhetoric questions. Large empires rarely see their own demise.