Photo Credits: Photo Gallery
Continuing the company’s commitment to providing photographers with core focal-length lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF 85mm F1.2 L USM standard prime lens. The fifth lens in the RF family, the RF 85mm lens provides another vital tool for photographers using the EOS R or EOS RP cameras, in particular, those shooting portrait photography.
“Optics is at the core of Canon’s heritage. It is engrained in our DNA and the top priority when developing the EOS R Camera System around the RF mount and accompanying lenses,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Canon is very enthused to now bring the lenses we shared in the RF lens development announcement, starting with the RF 85mm F1.2 L USM. We envision this product as being the quintessential workhorse lens for portrait photographers of all skill levels.”
The new lens features a bright f/1.2 aperture which, along with the 85mm focal length, encompasses an ideal lens for portrait photographers. 85mm is often the preferred focal length selected by photographers when shooting portraits because it provides an appropriate depth and perspective of the subject relative to the background, helping to capture high-quality imagery with beautiful and desirable bokeh. The focal length also allows for the photographer and subject to maintain optimum distance apart to support strong communication, while not being too close.
The most unique feature of the RF 85mm F1.2 L USM lens is Canon’s proprietary optical technology, Blue Spectrum Refractive (BR) Optics that helps to greatly reduce chromatic aberrations that could occur with large aperture lenses. The BR optical element, first introduced in the EF 35mm f/1.4L II USM, is inserted into the lens and refracts blue light between the concave and convex lenses. This enables the convergence of the entire wavelength of light to one point, resulting in higher image quality from the center to the edges of an image.
Additional Features of The Canon RF 85mm F1.2 L USM Include:
Minimum focusing distance of 2.79 feet/0.85 meters
Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO
One Aspheric and one UD Lens, along with BR optics help to reduce chromatic aberration
12-pin communication system
L-Series dust and weather resistant build with fluorine coating
Air Sphere Coating (ASC) helps minimize lens flare and ghosting
Pricing and Availability
The Canon RF 85mm F1.2 L USM lens is scheduled to be available June 2019 for an estimated retail price of $2699.00*. For additional information, please visit, usa.canon.com.
*Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
SOURCE Canon U.S.A., Inc.
“The COOLPIX P1000 is the first of its kind for a compact digital camera,” said Jay Vannatter, Executive Vice President, Nikon Inc. “It raises the bar for superzoom cameras and is a testament to our commitment to delivering innovative tools that offer creative freedom to capture and allow users to share their unique visions of the world.”
“The COOLPIX P1000 incorporates state-of-the-art NIKKOR technology, designed with ED and Super ED lens elements, boasts the world’s most powerful3 125X optical zoom lens (24-3000mm f/2.8-8) and 250X Dynamic Fine Zoom4, equivalent to a staggering 6000mm from macro to extreme distances. This powerful zoom range gives the P1000 the versatility to chronicle an adventure filled vacation, capture a favorite ballplayer from the top tier of a stadium or fill the frame with celestial objects like the moon, that normally only a telescope could reach.”
New Nikon COOLPIX P1000: NIKKOR 24-3000mm Equivalent Optical Zoom Lens Offers 125x Zoom
Photo Credits: Photo Gallery
Photo credits: Photo Gallery
May is National Photography Month, and B&H is celebrating by offering some of the lowest prices of the year on select cameras, lenses and equipment. We’re talking great deals on gear from the biggest names in the industry, including Canon, Nikon, Sony, and more. Check out just a few of our top specials below and be sure to head over to our National Photography Month landing page to see all the great deals and discounts.
Of course, National Photography Month isn’t just about great deals on equipment. It’s a celebration of the art form itself, and of the people who make it. B&H is proud to celebrate photographers and to call ourselves the trusted resource for photographers and creators of every stripe.
In honor of National Photography Month, we’d love to hear your stories. Tell us about your favorite moment as a photographer. Or, better yet, talk about the stories you haven’t written yet—upcoming shoots or photo expeditions you plan on taking. Planning on picking up any new gear this year? We’d love to hear about that, too!
EOS Rebel T6 DSLR Camera with 18-55mm and 75-300 Lenses: $399 SAVE $350
EF 70-200mm f/2.8L IS III USM Lens: $1,899.00 SAVE $200
Free Battery Grip with the EOS 5D Mark IV & 6D Mark II, Plus Discount: UP TO $500
Discounts on More Than 40 Canon Lenses: SAVE UP TO $400
D850 DSLR Camera (Body Only): $2,996.95 SAVE $300
D5600 DSLR Camera with 18-55mm and 70-300mm Lenses: $596.95 SAVE $550
Z-Series Mirrorless Cameras SAVE UP TO $600
Discounts on 29 Nikon Lenses SAVE UP TO $650
Alpha a9 Mirrorless Camera with External HD & Shoulder Bag: $3,498 SAVE $1000
Alpha a7S II Mirrorless Camera with Storage Kit: $1,998 SAVE $400
Discounts On 25 Sony Lenses SAVE UP TO $200
We’re offering other great deals and promotions on big-name brands like Sigma and Tamron, and a special Trade-In & Save Event, with Olympus.
Source: B&H Photo Video